Find an attractive spokes model like Katy.
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Someone who is vivacious with a great smile | |
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She must be photogenic and well spoken.
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And she must instinctively be animated. | |
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Dallas TV Commercials | |
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A great figure is important to grab attention
even when she is not wearing a swim suit.
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Katy helps tape the script to the Cue Cards. Heavy
foam board makes it easy to read the script.
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Dallas TV Commercials |
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The script must be organized into scenes, just
like a movie. Every scene is story boarded.
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Katy is rehearsing her lines from the Cue cards.
35 point font type is used for easy
reading.
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Dallas TV Commercials | |
The script must be delivered in a conversation
and natural manner to be credible. |
Certain key phrases must be delivered with emphasis.
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It cannot appear that she is reading a script. But just like your local news program, everything is scripted.
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Lots of rehearsal is critical to an effective commercial.
Cue cards make memorizing the script unnecessary.
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One person to hold the Cue cards--another to film. Sometimes it takes multiple cameras.
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With every new scene the camera must be set
up
and adjusted for lighting, sound and distance.
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Direct sunlight can create harsh shadows. |
A pow-wow takes place during shooting. | |
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Sun direction, shadows and backgrounds are very important factors during filming a TV commercial.
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Lots of takes are required to get it "right."
Every detail must be carefully planned.
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The spokes model needs to see herself on film so she can adjust her presentation. Does she have a great figure or what! She is a perfect 10. |
Captured footage is constantly being reviewed during
shooting to make sure the scene was recorded properly.
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Dallas TV Commercials |
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Katy does a sound check. Because it is outside, a
handheld microphone works better than a wireless.
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Katy practices her lines behind the camera. She is
holding the new Sony High Definition camera.
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Katy does a final "read through" of each
scene before shooting the actual filming. |
A natural beauty, Katy makes it appear easy. She has
perfect attire, figure and look for a Jeep commercial.
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Katy and Bob discuss script delivery. She learns
her lines quickly and delivers them with pizazz.
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The script is delivered in many different situations.
During editing the best scenes become obvious.
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Dallas TV Commercials |
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Every posture and gesture are practiced to get the
message delivered effectively. Katy makes it fun.
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A short TV commercial is just like a mini
movie
but without a big crew and expensive budget.
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Sexy shots are taken if appropriate. They are
always appropriate if the model looks like Katy. |
Shadows above reveal camera crew. Sometimes
shrims are used to soften the sun's harsh glare.
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Dallas TV Commercials |
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The commercial is shot close up and far away.
The zoom on the camera lens adjusts the view.
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The awesome view from the camera man's angle.
Katy is a professional spokes model and knows
how to pose herself for the best camera shot.
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Katy does some swim suit shots in the video.
She celebrates with Bob the end of the shoot. |
Katy is available for fashion modeling,
corporate events, TV commercials
and print advertising.
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Let us create your next TV commercial or web video. Don't
worry about the details. We do it all from script writing to
final editing. Use your own spokesperson or let us suggest
a professional model like Katy. Our videos have helped
our clients sell
millions of dollars in products & services. |
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How To Make A TV Commercial
